
Tuesday, Jul 04, 2006
Business Posted on Tue, Jul. 04, 2006
Hosting a talk radio show isn't as easy as it sounds.
There's the issue of perfectly literate guests who just can't
quite find a vocal focal point, and the time a celebrated artist
chose a live broadcast to vent his own personal grudges.
Then there's the morning an on-air visitor, overcome by nerves,
fainted before the introductions were through.
It's not easy to interview an unconscious guest.
It's a good thing Barbra Alexander, who hosts "MoneyDots" on
KSCO, doesn't take things too seriously. Which doesn't mean she's
not serious about her work.
"
MoneyDots" has been on the air for close to a decade, even
though its subject -- money -- is probably one of the most boring
subjects imaginable, even to its host. That's partly why her
initial concept for a radio show -- a trial run on real estate
and mortgage advice for another local radio station-- was eventually
tossed in favor of a different approach to the subject.
Alexander, a mortgage broker for Gold Coast Financial in Monterey,
talks about money on her weekly Saturday morning show, but not
in the traditional, academic sense. Rather, she says, her shows
deal with the way money intersects with real life, viewing it
as a tool in context rather than a sole pursuit.
"It's real people, talking about real things," said
Alexander, who describes the economy as a real-life, everyday
issue rather than a mysterious, otherworldly concept. "It's
what's in your wallet, on your bank statement, it's your debts.
It's not that tough."
Richard Ebeling, president of the Foundation for Economic Education,
has been on "MoneyDots;" as have Dan Gainor, a former
Washington Times editor and director of the Business and Media
Institute, and Steve Forbes, president and CEO of Forbes magazine
and a two-time candidate for the Republican presidential nomination.
But she's also had such guests as Holly Davis and Ken McDougal,
computer and network consultants, who talked about whether technology
and the "paper reduction act" have really simplified
our lives.
Recent guests have included Fox media commentator and author
Ann Coulter, whose latest book "Godless: The Church of Liberalism," struck
more than a few raw nerves, and Craigslist CEO Jim Buckmaster,
a laid-back leader who refuses to buy a car despite the classified
Web site's runaway success.
Alexander said she makes it a point to let her guests be the
experts on air. After all, "it's their moment in the sun," and
she's more interested in floating ideas than arguments.
Not that she doesn't have plenty of her own opinions, and even
more questions -- like why the environmental groups haven't jumped
on ethanol "like white on rice," making alternative
energies a central focus?
She's not making a fortune hosting a local radio show, and booking
guests and preparing for shows takes time. But at the end of
the day, said Alexander, what better way to accomplish something
than to bring issues to light, to make people think a little?
Or a lot?
"Money gets everyone's attention. I want to know the cost
of life, and money is a part of it."
Taking Stock appears Tuesdays.