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You
might think a show with “money” in its name would
be about where the stock market is heading or how
to make the best financial investment. But MoneyDots™ host,
and published author, Barbra
Alexander recognizes that money
is but one small component in the PERSONAL investment
strategy for a complete and happy life.
(Click here for Barbra
Alexander biography)
The
range of topics on MoneyDots™ is
eclectic, ranging from how to hide your money
around the globe, how to fight the IRS, and how
to ensure that your company's phones are always
answered correctly. But Barbra doesn't stop there,
she also covers fitness, ethics, personal spirituality,
health and well being, and other topics that
make a day to day difference in the everyday
business of living!
Authors,
congressmen and Federal Reserve Board members have
been guests during our 10 years on the
air. (Click for guest
list)
MoneyDots™ guests
provide listeners with intelligent discussions that
include just enough whimsy to soften the harder
information presented. Listeners seek out
MoneyDots™ for
the information, ideas, and stories, and
appreciate not being lectured along the way.
Barbra
Alexander's listeners, represent a targeted
audience that falls into two major categories:
-
Mature
people aged 35-60 who have already achieved
success and are looking for resources that
will enhance their lives.
-
Younger
People just starting their careers who
are looking for resources that will help
them on the path to that success.
MoneyDots™ is
affiliated with Business TalkRadio Network™ which
hosts MoneyDots™ in
several cities of the top-20 market. The roster
of stations is at 34 and still growing. (Click
here for list of stations)
MoneyDots™ holds
the highest market share on Saturdays in its flagship
station market.
MoneyDots™ enjoys
strong branding and was one of the early
adopters of the branding concept. Barbra Alexander makes
sure to return regularly to the key themes that
define the brand and actively seeks out guests
who fit these themes:
- Providing personal resources
for living a better life
- Understanding
that finances aren’t just about money
- Seeking
the true cost of a service,commodotity, or
life choice.
The
show mascot Radio Ducky(sm) plays
a key role in the MoneyDots™ branding. MoneyDots™ listeners
appreciate the whimsy Radio Ducky(sm) adds
to the show, and are able to connect with this
playful sidekick. Listeners even send Radio
Ducky(sm) letters
and emails, and Radio Ducky(sm) draws
his own crowd while making public appearance with
Barbra Alexander. (Click here to meet Radio Ducky)
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Blessed with an eclectic
curiosity, I delve into everything from the spare
change in your pocket to the efficiency (or lack
of it) with which you tackle your everyday problems. My
intention is to remind listeners that money, per
se, is not what causes difficulty, but the issues
surrounding it. The whole is merely
the reflection of what each of us has built, the
people we associate with and the decisions we’ve
made. 
continue
to listen because they always receive useful information,
get some help in facing their fears and find a
few cheers on their road to success. There
are many forces affecting our lives,and my philosophy
is that everything has a cost and often the least
expensive is money. It is important to me that
listeners understand the impact that corporate,
governmental, religious and social rules have on
them. I want them to get off the couch and
wrest back control of their lives. From the show’s
inception, I have attempted to avoid the pitfalls
of trying to be the expert on everything. By interviewing
only the best people and letting them answer the
questions, I create listener excitement. People
often want to find out who will be on next. They
tell me they set their alarm clocks in order not
to miss a single show. 
