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Internal Rate of Return and the Cultural Divide of Cash Flows

By Reid Holloway

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BLURRING THE SHOPPING LINES

I’m probably dating myself by engaging in this perception after the fact, but I really miss the independent bakeries, dairies, butcher shops, and the individuality each one represented.

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Barbra's Column

 

Multitasking – Just An Old, Bad Habit

By Barbra Alexander

Not only is multitasking one of the most odious words coined in the last decade, it is part of the mythology of the so-called "New Economy". It is one of a number of ludicrous ideas based on the absurd notion that human nature has suddenly evolved into something new and different.

The truth is that multitasking is simply a new word for a very old and still very bad habit, spreading yourself too thin. If you want to achieve major goals, you have to give them your full attention. And that means concentrating on one task at a time.

Of all the hot air that inflated the new economy bubble such as new myths about how businesses grow, what they should be about, the ergonomics of the new office, the psychology of the new employee, and how new businesses should be valued, the idea of multitasking has somehow survived the justly embarrassing fate of its imaginary siblings. I'm still seeing it in respectable business magazines and they’re still screaming that it denotes something good. What a joke; must be due to a slow news cycle.

The idea of multitasking itself is quite inconsequential. It is simply and new term for an old practice, doing a number of things at the same time. 'Look at me - I can eat food and read at the same time.' Big deal.

What is pernicious about the use of the term multitasking is the idea behind it. It supposes that the age of information has fundamentally changed not only the way we process information, but also our ability to do so. A new, young breed of worker is evolving along with the new technology. This new super worker can, like the computer, do many things at the same time. The idea is absurd but sometimes you can make a dumb idea sound really smart by giving it a brand new name. Hence the term multitasking.

Before engaging in this absurd habit ask yourself…

· Is multitasking new?

· Is multitasking good?

Usually not. Especially not for people who actually want to accomplish their defined goals and be efficient at what they do. The reason is simple. If you want to accomplish important goals, you must do important things. Important things cannot be done with only one eye open. Goals require attention and energy. Energized attention means focus. It means doing one thing at a time.

Multitasking is a euphemism for being sloppy and inefficient. Successful people, when they are most productive, focus all their energy and attention on the task at hand. They specifically focus on the problem until they completely understand it. They find solutions by thinking through the immediate problem without distractions. They activate those well thought out solutions by demanding the focused attention of others. Think of any important task you do, anything that's on your day’s to do list, then ask yourself honestly if you can do it well if you're half distracted by something else.

Multitasking makes you feel busy. You are in a whirlwind, scanning your computer glancing at the mail, talking to three people at the same time. It feels powerful and impressive, but it's not. It is at all times wasteful and foolish.

Let me put another way, if your job has any importance to it, any task you can properly accomplish while multitasking is a task you shouldn't be doing in the first place. It's too simple it should be delegated or not done at all.

Perhaps Aristotle said it best in about the fourth century, "In the arena of human life, the honors and rewards fall to those who show their good qualities in action. So much for multitasking.

Barbra's Column Archives



Virtual Tourism

Lawsuits & Leftovers

Heavenly Humor

Multi-Tasking

Who You Gonna Call?

The Price of Common Sense

Dogs on Drugs

Take America Back

Insurance Games

You Don't Have to be in Rome

The Drug Circus

The Price of Advice

Safety First

Naturally Healthy

Surprise-They Can't Read!

How Far is Enough?

Pirates of Banking

Insurance Games

Fight Traffic Tickets and Win

Road or Monitor, What are you watching?




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